Gambling Commission’s Study Demonstrates the UK’s Rapidly Expanding Online Gambling Industry

by MaddOx
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Despite recent political instabilities and rising inflation in the United Kingdom, studies show that the online casino industry is expanding rapidly. According to a UK Gambling Commission (UKGC) survey, the online gambling market is experiencing a surge in new punters.

For an infinitely long time, we have seen brick-and-mortar casinos in operation. However, over the last decade or so, the trend has shifted toward internet casinos. Many people have turned to online casino gambling because of travel bans or demanding work schedules. Furthermore, many countries recognised gambling as a large market and made it legal. This legalisation of casinos represented gambling as a secure industry, which ramped up a lot of interest. 

To this day, the internet is brimming with online casino tips, tricks, and guides where new or would-be punters are encouraged by industry insider tips to improve their odds. Even if you are having difficulty selecting a casino operator in the UK, sites like Spinsify can assist you by comparing the most reputable casinos that are popular among gamblers. 

According to a Pi Datametrics study, the online gambling-related search keywords on Google had the most significant year-over-year rise in the UK after the epidemic started. 

Besides, Rishi Sunak, the Prime Minister of the United Kingdom, was sworn in shortly after Liz Truss recently quit. Already, he has been asked to lead efforts to reform the gaming sector. However, the problems aren’t deterring British gamblers. This is further realised with the newest UK Gambling Commission numbers, which reveal a record 27% engagement in online gambling, the highest percentage ever.

Going Back to the Good Old Gambling Days

With the latest statistics, average gambling involvement appears to be approaching pre-pandemic levels. It is presently at 44%, barely 3% less than the rate recorded in September 2019. The 25–34 age bracket experienced the greatest rise in total gambling involvement, with 43% of those asked to report they had gambled in the previous four weeks. 

People in this age group, who increased from 29% to 32%, likewise witnessed the most growth in this sector. Except for the 65+ age group, all age groups indicated a boost in their involvement in online casinos. Basically, the National Lottery contributed significantly to the total increase, with participation increasing from 26.5% to 28.7%. The online slot category, which was close behind, also contributed, with participation rising to 4.6% from 3.4%.

National Lottery licenced by UK Gambling Commission

Meanwhile, the number of people playing land-based gambling has also climbed, indicating that the online sector is not cannibalising traditional gambling, as some have claimed. Sports betting was the only sector to experience a loss, falling to 4.5% from 1.1%.

Challenges Ahead for The UK Gambling Commission

The UK Gambling Commission will undertake the heavy lifting till the UK government chooses how to handle revisions to current gambling regulations. It is making adjustments on a wide range of fronts, such as how it conducts evaluations and how it supervises casino operators.

Andrew Rhodes, the CEO of the UK Gambling Commission, has stated that any reforms to the UK Gambling Act of 2005 would focus mainly on slots, particularly online slots. A number of new laws and regulations will also be implemented for the whole internet segment. They also coincide with a reduction in gambling income, as per operators. However, the online casino market is still robust and growing, which will help keep it sustainable for the time being.

Andrew Rhodes CEO of UK Gambling Commission
Andrew Rhodes, the CEO of the UK Gambling Commission

If you enjoyed our coverage of this piece of research conducted by the UK Gambling Commission, you may enjoy more of our gambling-related articles which you can access if you click right HERE.

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