The enormous development of the mobile gaming sector leads us to consider its future prospects and those of the market as a whole. It is growing vertically having achieved impressive results during the past few years, with about 2.7 billion people playing games worldwide through their devices. And we expect that this trend will continue.
But why is this? We take a look at five of the most important factors to do with mobile gaming’s popularity.
5 factors affecting mobile gaming’s popularity
The triumph of apps on devices
The convenience of apps in the popularity of mobile gaming is indisputable. Apps are small programs that you can download and forget about: your device just instantly installs them at your request, and then all you have to do is create an account and fill in your data. And that’s the secret of their success. Of those 2.7 billion gamers, most (about 66%) connect to their favourite games via apps.
And there are apps for every kind of game, from shooters to casino games. Speaking of which, the best roulette mobile apps offer a visual and gaming experience that is comparable to physical casinos, and what’s more, it can be enjoyed 24/7, wherever an internet connection is available.
Big productions for small screens
The giants of the video game industry are investing heavily in developing free and public device-specific titles. An example of this was the launch of miHoYo’s Genshin Impact, which earned more than $150 million in the first month alone with around 15 million downloads.
Genshin Impact offers an incredible experience, similar to what you get on dedicated gaming consoles – and runs on a smartphone – and this should tell us a lot about the future trend of not just mobile gaming, but the video game industry as a whole.
Privacy, monetisation and promotion of titles
The development of privacy restrictions globally, following the example of Europe’s GDPR, is making it more and more complicated to insert advertising to acquire new customers, which has an impact on the industry, especially in terms of monetisation.
In short, emerging within the competitive mobile game market will be increasingly complex and competitive, and developing specific and innovative marketing strategies will be crucial for developers. And this will have an impact on players: we expect unusual and creative communication strategies in the coming years.
Social is beautiful
There will be a more significant push toward using social media – one of the fastest-growing global media – to create community and attention towards different titles. And although mobile games were traditionally a bit behind the more established console and PC titles, they are catching up very quickly. So creating a social structure is essential to extend the game’s reach and keep people involved in the gaming experience.
Currently, about 2/3 of the top 50 mobile gaming titles offer social features to date, and we are confident that this trend will continue.
Increased revenue through subscriptions
The real source of revenue in mobile games is through subscription systems. The game may be completely free, but the inclusion of revenue-getting systems – such as limited lives, limited time to play systems, paid removal of advertising and so on – makes the difference between a good title and an excellent title (for the developer).
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