Streamline Media Group Joins the Digital Supply Chain Institute

by Chris Camilleri
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The video game company brings the “ethos of a gamer” to collaborate on developing management tools for digital supply chain best practices

Streamline Media Group has joined the Digital Supply Chain Institute (DSCI), becoming the first video game company to assist the non-profit research institute in the creation and practical application of supply chain management tools across all industries.  

DSCI, a program of the Center for Global Enterprise (CGE), works with top supply chain executives from companies around the world. The institute focuses on applied research and knowledge sharing on the key management areas of the digital supply chain, including demand, people, technology, and risk. 

digital supply chain

Streamline joining the DSCI is a logical partnership,” says Marko Kovacevic, Executive Director for Membership and Engagement, DSCI. “When you look at a video game company structure and how it functions, you can start correlating that with how other businesses operate. Applying not only video game technology, but the approach and ethos of a gamer to different areas of supply chain and business transformation is where we see the biggest potential and opportunity.” 

Video game technology has exploded outside of the entertainment space and is used by companies from all industries. Streamline’s 20-year experience developing video games for the most demanding customers places it in the unique position to collaborate with firms looking to accelerate their use of video game methodologies and technologies.  

“The future of commerce and business is the ability to leverage video game technology, processes, and creativity to enhance interactivity with brands and products,” Alexander Fernandez, CEO, Streamline Media Group says. “Joining the DSCI provides a platform to help global businesses understand and wield these exciting developments masterfully.”

Streamline has developed and supported enterprise applications since 2009, having first worked with Coca-Cola to produce the commercial tie-in with James Cameron’s Avatar for 20th Century Fox. The widespread incorporation of video game technology in film, television, media, advertising, and technology places Streamline in a unique position to collaborate with the world’s most exciting brands. 

“Streamline understands the experience for the gamer. If you can bring that gamer knowledge to create collaboration and teamwork to traditional business management that is extremely valuable,” says George Bailey, Executive Director & Chief Research Officer, DSCI. “This is the future.” To hear more about the DSCI and Streamline Media Group collaboration you can listen to their podcast discussing the importance of gaming culture and the future for traditional business;

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