Over 10 million watched; Hello Neighbor cartoon

by Rebel.Red.Carnation
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Last Friday tinyBuild premiered the Test Pilot for the Hello Neighbor Animated Series. It’s a 6 minute proof of concept video where they give fans a taste of what a full season might look like. 

The Hello Neighbor franchise currently consists of 3 games: 

  • Hello Neighbor (2017) – the original game
  • Hello Neighbor: Hide & Seek (2018) – prequel
  • Secret Neighbor (2019) – multiplayer spin-off

Cumulatively, these games have over 30 million downloads. The more interesting part is that the franchise has spawned a book series that recently crossed 2 million copies sold. And it’s the same author (Carly Anne West) that wrote those books that is the writer on the Animated Series. 

After sharing the Test Pilot with the world, and as of writing this it’s closing in on 11 million views on Youtube. 

tinyBuild are hoping this kind of reception is going to spark interest amongst distribution networks – be that the regular streaming suspects or traditional networks. So that they could get a full season made. 

They strongly believe that building a strong franchise and expanding it to multiple mediums is the way to go in this over saturated video game world. Developers need to think about how to build long lasting relationships with fans through the power of intellectual property. To build something that will still be relevant years from now. This is how the expansion of Hello Neighbor was approached- the third game in the series was actually developed by a different studio, while the original studio was working on the next game, and helping with the animated series. It all comes together. They are excited about doing this with more brands. The “indie publishing” business is dead. It’s a game of brands now. 

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