War Child UK, the only specialist charity supporting children affected by war, today announced that games industry veteran David Miller has been appointed as its Head of Gaming Partnerships.

Miller joins the charity from marketing agency Shedd, bringing with him over two decades of experience garnered in the video games and technology sectors, including roles at major publishers Electronic Arts and Capcom, in addition to serving as Publishing Director for Bandai Namco and VP Digital Games for ITV. Miller has also helped to incubate several start-ups in ad-tech, esports and cloud gaming.

I am thrilled to be taking on the challenge of this new role. It’s humbling to see the generosity flowing from all sectors of the industry: whether developers, publishers, media or consumers. I hope that I can build on the legacy of the great work already achieved here and the differences made to the lives of children affected by war. As the coronavirus pandemic makes this work more difficult, everyone at War Child is committed to finding solutions that continue to put children’s needs first.

David Miller

War Child’s New Head of Gaming Partnerships:

As Head of Gaming Partnerships, Miller will oversee the development of War Child’s gaming division, which is one of the charity’s most important target sectors for innovation and growth. Since its formation in 2006 it has raised over $4.3 million via partnerships in the PC, console and mobile space – alongside continued support from influencers and the wider gaming community.

War Child UK recently concluded its annual RE-PLAY fundraising campaign, which encourages everyone to recall the nostalgia of childhood with classic and retro-inspired video games. Funds raised this year will go to support War Child’s Coronavirus Crisis Appeal, which supports some of the world’s most vulnerable children living in war zones, many of whom are now dealing with the devastating effects of the pandemic.

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