Thunderful Publishing, part of Thunderful Group AB, today announced that they have hired Plan of Attack Ltd as their new global PR agency to manage its communications across Europe and North America. Plan of Attack will be collaborating with Thunderful on consumer, trade and influencer communications for their product release slate in 2020 and 2021, including Source of Madness, Say No! More, Curious Expeditions 2 and other upcoming titles.
The brief encompasses creating tailored consumer and influencer media campaigns for each Thunderful IP, building individual development partner studio profiles and raising the corporate profile of Thunderful Publishing as it continues its growth as a key publisher in the indie market.
“When we met the Plan of Attack team, we immediately felt there was something there which is always a good sign,” said Brjann Sigurgeirsson, CEO of Thunderful Group AB. “We then received their proposal, which truly demonstrated their intimate knowledge and understanding of who we are and where we are heading. We knew straight away that we had found the perfect partner to tell the Thunderful story moving forwards, it’s going to be an exciting year ahead!”
“We’ve been big admirers of Thunderful for some time and with some heavy hitting releases that have really moved the needle in their respective genres, we jumped at the opportunity to work together,” said Chris Clarke, Co-Founder and Creative Commander of Plan of Attack. “With an international team that spans across multiple time zones, we cannot wait to get started on this exciting partnership.”
Plan of Attack have been operating global games communications for a wide variety of games developer, publishers and technology providers since its inception in 2013, with clients including Unity Technologies, Amazon Game Studios, Fatshark, Versus Evil, Drinkbox Studios, Housemarque, Double Eleven, Curve Digital, Team Meat, Sumo Digital, The Chinese Room and Yacht Club Games amongst many others.
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