Hutch announces partnership with leading men’s health charity
- Hutch will donate large portion of F1 Manager game revenue earned during in-game Movember event
- Players can enjoy Movember themed Instagram filters and in-game items
Leading mobile games developer, Hutch, has today announced a partnership with leading men’s health charity, Movember, to support with the innovative work it does to encourage men to talk about their mental health.
The partnership, which runs between 4th-8th November, will introduce Movember into its popular game, F1 Manager, during a special in-game event. Players can unlock in-game rewards in the form of special Grand Prix crates, with a large portion of the revenue earned being donated to Movember’s annual funding push.
Six members of the team, including CEO Shaun Rutland, have decided they are due for a trim, and have pledged to shave off their facial hair and grow a moustache for Movember. Players and friends of Hutch are encouraged to take part and share their progress with Hutch’s social channels.
Not only that, but players will also get the chance to vote in a knock-out-poll to decide which driver had the best moustache in F1 history. Players can also download a limited edition F1 Manager X Movember Instagram filter to show their support on social media and wear a uniquely themed racing helmet for all to see.
Shaun Rutland, Hutch CEO, said: ‘’Movember is a wonderful cause and we are thrilled to have the opportunity to support them on their drive to help men around the world. 2020 has been yet another reminder of the indefinable value of our physical and mental health, so we are proud to be working with such a dedicated and motivated team. We’re excited to be doing our bit, and hope our community joins us to help a worthy cause”
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