Game Action is back for 2022!

by MaddOx
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War Child UK – the specialist charity for children caught up in conflict – has announced the return of their ground-breaking charity campaign Game Action, in association with numerous games content creators, developers and publishers.

Launched last year, the Game Action campaign was a huge success, with over 30 studios taking part and £100K raised for children impacted by conflict.

Now it’s returning for a second sale taking place from August 24th – 31st.

This year, War Child wants the charity Steam sale to be even bigger and better. They’re inviting developers and publishers from across the industry to enter their games, donating a percentage of their revenues from the sale to a great cause. War Child will also be promoting the sale through various media partnerships; email and social marketing campaigns; and partnerships with gaming influencers.

All money raised during Game Action will go towards helping War Child to support their emergency response in Ukraine and other conflicts. Donations will help to raise funds for their programmes supporting children impacted by conflict in Yemen, Afghanistan, Iraq, the Democratic Republic of the Congo, Central African Republic.

Interested in joining Game Action?

If you’re interested in getting involved as a studio, you can get in touch with the War Child gaming team at

Gamers who are looking to grab a bargain whilst also supporting War Child’s work can keep up to date by following War Child on their Steam and Twitter pages.

War Child Game Action logo

About War Child UK

About War Child

War Child UK is the only specialist charity for children affected by conflict. For more than two decades they’ve been driven by a single goal – for no child’s life to be torn apart by war. They aim to reach children as early as possible when conflict breaks out and stay to support them through their recovery – keeping them safe, helping them learn and cope with their experiences, and equipping them with skills for the future.

They understand children’s needs, respect their rights, put them at the centre of the solution and campaign for changes to policies and practices to support children in conflict, working with children and young people themselves to demand their rights. Together with their partners, they deliver vital, life-saving work in 15 countries across Africa, Asia and the Middle East, and Latin America.

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