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Creative’s Super X-Fi Award-winning Run Continues @ CES 2020

Creative Technology has emerged as a multiple-award winner at CES 2020, garnering seven awards so far for the new Super X-Fi Gen2 technology and all associated products. 

Presented by the world’s leading consumer electronics media, they are:

  1. Tom’s Guide ‘Best Audio of CES 2020’ for Super X-Fi Gen2
  2. AVS Forum ‘Best of CES 2020’ for SXFI CARRIER with Super X-Fi Gen2
  3. NewGizmoBlog ‘Best of CES 2020’ for SXFI CARRIER with Super X-Fi Gen2
  4. Gamespot ‘Best of CES 2020’ for SXFI GAMER with Super X-Fi Gen2
  5. Overclock ‘Best of CES 2020’ for SXFI GAMER with Super X-Fi Gen2
  6. Pocket-lint ‘Best of CES 2020’ for SXFI GAMER with Super X-Fi Gen2
  7. eTeknix ‘Best of CES 2020’ for SXFI THEATER and SXFI TV with Super X-Fi Gen2

Following up on last year’s award-winning run, when Creative won 15 best-of-show awards at the worldwide launch of Super X-Fi, significant improvements to this technology were demonstrated at CES 2020. Super X-Fi Gen2 saw key enhancements in the accuracy of personalizing user audio profiles, and higher precision in the positioning, directionality and distance sensing of audio cues across a broader range of content. This impressed virtually all the visitors at the Creative Suite, which was a record turnout and more than doubled the attendance last year.

The preview of various upcoming products also excited many. The SXFI CARRIER, a first-of-its-kind Dolby Atmos Speaker System soundbar jointly developed with Dolby, drew the most ‘jaw-drop’ moments with a preview of its wide soundstage which belied its compact form factor. It is also the world’s first soundbar with Super X-Fi Gen2, presenting the best of both worlds with premium cinematic audio on both speakers and headphones. Gordon Mah Ung of PC World remarked that he was “blown away by this soundbar.”

Creative Dolby Atmos logos

The SXFI GAMER also attracted many ‘ear-balls’ amongst gaming enthusiasts with its preview of the Super X-Fi Gen2 gaming mode, a unique audio technology specially designed for first-person-shooter (FPS) games. This mode provides the precise audio positioning demanded by hardcore FPS gamers, while at the same time still preserving the mind-blowing holographic experience of Super X-Fi as described by many audio critics. 

The SXFI TV audio processor together with up to four SXFI THEATER headphones presents a new breakthrough in home theatre audio over headphones. Besides Super X-Fi Gen2, SXFI TV also showcased a new technology enabling communal movie-watching – users can talk amongst themselves without removing their headphones while watching movies or playing games together.  

The international media visitors walked away from the Creative Suite with keen anticipation of the rapidly expanding Super X-Fi ecosystem of products.    

Sim Wong Hoo, CEO of Creative Technology, commented:

We are delighted that Super X-Fi has once again won the recognition of leading figures amongst the consumer electronics media, especially since it is very rare for a technology to garner multiple awards successively at the world’s leading electronics show like CES. This is akin to winning 21 awards for just one technology – and it’s still early in the count. This gives us the confidence that we are progressing in the right direction. The Super X-Fi revolution continues. 

For more information, visit sxfi.com.


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