Cooler Master has started a new marketing push for its upcoming Cosmos Alpha, and the early signs look very exciting. The company shared a teaser trailer with the line “Build Without Limits,” giving people a first look at what this new full-tower case can offer. Fans first noticed hints of the product almost a month ago when an unlisted YouTube video and some clean renders appeared online through the Cooler Master Philippines community group.
Cosmos Alpha Early price confusion
Today, things got even more interesting when a member of the TechPowerUp forum shared that an Indian store, Vedant Computers, had already listed the case. The shop put up a price of ₹32,699, which is roughly £273.11. However, Cooler Master quickly made it clear that the store had shared the wrong information and that the official price had not been set yet.
The overall look of the Cosmos Alpha will feel familiar to anyone who saw the early prototypes shown at Computex 2025. It has been about six months since the company showed those first units in Taiwan, but now the final design is ready to take shape. With the Cosmos Alpha, Cooler Master is bringing its updated FreeForm 2.0 modular system into a high-end case that aims to give users full freedom over layout and cooling.
The teaser highlights a huge interior space made for big radiator setups and long graphics cards, going up to 400 mm. There is also a built-in GPU support holder to keep heavy cards steady, which is a nice touch for builders who like clean and safe layouts. During Computex, Cooler Master also displayed both air-cooled and water-cooled demo builds, showing how flexible the case can be.
In its official statement, the company describes the new model as the next step for the legendary Cosmos line, calling it a “halo” platform for PC builders who want full control. The design stays true to the classic Cosmos look but adds stronger modular features, giving users the freedom to change the layout, cooling plan, and overall style without limits. Cooler Master says the Cosmos Alpha represents what FreeForm 2.0 is meant to be: freedom, scale, and personalisation for users who want the best.
With the marketing campaign now live, more details should be coming soon. For now, the teaser and early store listing have already created strong interest, and the Cosmos Alpha is shaping up to be one of the most exciting full-tower cases of the year.
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