technikPR, the most technical PR agency in Europe, is taking over public relations for XFX in the regions Germany, Austria, Switzerland, UK and France with immediate effect. With this move, XFX will have a professional contact person for the media in these regions.
XFX was founded in 2001 with a commitment to PC gaming and that commitment is still honoured today. The brand name was derived from the experience that every gamer desires; Extreme Effects. The research and development team constantly pushes to design and develop products to meet the high-performance needs of PC gamers, then markets its products to PC gamers and hardware enthusiasts around the globe, with the highly recognized trademarks of “XFX” and the internal mantra of “Play Hard”.
In a world that seems to be experiencing constant cultural shifts, the XFX brand continues to resonate strongly with gamers all over the globe as our business progresses into every market. Recent market dynamics uniquely position XFX to grow by simply leveraging our core capabilities and new regional opportunities. We are continuing to invest and extend our leadership into Europe, including a more connected digital presence and public relation services with technikPR, for long-term growth and commitment to build the best products for the PC gaming community.
Eddie Memon, Senior Vice President of Global Sales & Marketing at XFX.
technikPR is equally excited about the cooperation:
XFX has always been one of the established brands in the PC component sector. Its graphics cards are particularly popular with gamers. We are honoured to welcome the brand as a new customer.
Aaron Licht, CEO of technikPR.
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