2021 marks the beginning of the new era for everyone’s favorite virtual hotel, utilizing modern technology to remodel, renovate and upgrade

Social entertainment company, Sulake, announced today that Habbo has now fully integrated into Unity, and Flash is no longer supported. The transition to Unity offers users a more secure and more polished experience with new features introduced alongside many of the fan-favourite classics.  

Level progression, daily gifts, achievement rewards and user-to-user donations are just a few of the new features to be introduced with Habbo’s move to Unity. Many of the classic features that fans love about Habbo are also returning, such as the Marketplace and trading system, thus preserving the essence of what makes Habbo so iconic while giving it a modern shine. 

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“Our full transition into Unity marks the first milestone in a long line of new and improved content that we have in store,” said Sulake CEO Valtteri Karu. “Since Habbo started in 2000 we have been fortunate to have millions of active and passionate fans, and we want to assure you that this is not a reinvention of Habbo but a refurbishment that takes advantage of modern technology to make the Habbo that you love even better while still retaining the aspects of it that have made it so popular.”

As one of the original free-to-play virtual communities started back in 2000, Habbo has amassed hundreds of millions of fans across the span of two decades. Players who started as tweens and teens have grown up with Habbo, and now returned to the social and gaming platform during COVID-19 lockdowns as a means of enjoying an online community experience when their real-life community experience is decidedly limited. 

Throughout the course of its 20-year history, Habbo has celebrated widespread international success with 9 language versions and over 316M registered avatars in over 115 countries, creating over 500M rooms. Multiple awards have been showered on the service, including Fast 500 EMEA (2005), Best Community Site, Site of the Year (MetrixLab, multiple awards from 2006-2015), Global Safest Social Network (the European Commission, 2011) and the Nokia Foundation Award (2008), but the Habbo innovation doesn’t stop there.

It was also one of the first online virtual communities to secure numerous advertising partnerships with over 300 brands from a wide variety of sectors and major celebrity features. These include musical artists Pink, Miley Cyrus, Lady Gaga and Ozzy Osbourne and blockbuster films such as the Harry Potter series, the Twilight series, Fantastic Four and many more.

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