ADATA Ranks Among Taiwan’s Top Twenty-Five Global Brands

by Chris Camilleri
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ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, today announces that it has been named as one of Taiwan’s top twenty-five global brands on the 2020 Taiwan Global Brands Survey.

“We are thrilled to have made it onto the 2020 Taiwan Global Brands Survey as one of Taiwan’s top twenty-five global brands,” said Shalley Chen, President of ADATA. “This achievement reaffirms our continued efforts in strengthening the fundamentals of our brand and commitment to growing its presence internationally.” Interbrand conducts the Taiwan Global Brands Survey under the commission of Taiwan’s Ministry of Economic Affairs’ Industrial Development Bureau.

The survey evaluates brands in terms of brand value, which includes considerations such as the company’s financial performance, the role the brand plays in influencing consumer choice, and the competitive strength of the brand. “While ADATA has always prided itself on innovating in the area of technology, and hence our brand promise of ‘Innovating the Future,’ the promise also applies to our commitment to human innovation,” said Simon Chen, Chairman and CEO of ADATA.

“Since our founding nineteen years ago, we have supported initiatives that sustainable development with an end goal of providing people with opportunities to grow and realize their full potential.” Earlier in the year, ADATA was recognized as one of the Best Companies to Work for in Asia 2020 by HR Asia, a leading human resources publication. ADATA beat out over 160 companies to win this honor.

ADATA was also honored with a 2020 Asia Responsible Enterprise Award in the Social Empowerment category. The award acknowledged ADATA’s commitment to supporting educational programs for disadvantaged children and its philosophy of ‘using technology to create meaningful experiences and enrich people’s lives.’

ADATA Technology is the world’s second-largest vendor of DRAM memory and branded solid-state drives, ranks among the top 20 international brands from Taiwan, and holds over 500 memory-related patents. ADATA’s main product lines include memory modules, USB flash drives, memory cards, solid-state drives, and portable hard drives.

With a commitment towards delivering innovation, quality, and performance, ADATA products have garnered international acclaim and awards including iF Design, Red Dot Design, CES Innovation, Good Design, COMPUTEX Best Choice, and Taiwan Excellence.

ADATA has also been honoured for its commitment to corporate social responsibility, including the Best Companies to Work for in Asia Award and Asia Responsible Enterprise Award. The hummingbird is ADATA’s brand mascot, and it ​ represents the company’s agility to innovate and improve people’s lives through technology. For more! information, please visit www.adata.com

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