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Mad Catz Expands reach across Asia

Mad Catz Global Limited, leading gaming hardware innovators for 30 years, announced today an exclusive distribution agreement with Hirose Musen Denki, a highly esteemed distributor, celebrating 90 years of business in Japan.

Starting with a selection of Mad Catz R.A.T. mice, Hirose Musen Denki has introduced the Mad Catz range to Yodobashi Camera, one of Japan’s largest retailers specialising in electronic products. The R.A.T.8+ renowned for its level of customization, soared to ‘Best Seller’ rank in Yodobashi Camera upon first launching in June this year.

To celebrate the availability of the R.A.T.4+R.A.T.6+ and R.A.T.8+ in Japan, Mad Catz held a ‘Back in the Game’ launch event together with Hirose Musen Denki, introducing the Japanese media and videogame industry to the popular gaming mice as well as the new product range for Q4 2019/2020.

Following the introduction of the R.A.T. mice to the Japanese market, Hirose Musen Denki will shortly be introducing the G.L.I.D.E. gaming surfaces and F.R.E.Q. audio range.

Mr. Kikuchi, Managing Director of Hirose Musen Denki, commented:

Mad Catz products are distinctive in our industry, and speak to the Japanese consumer through superb engineering and unique styling. We’re pleased to report that the launch of the new hardware has proven very successful and we look forward to growing the business and gaining further market share as new products are added to the range.

Joane Huang, Senior Director of Sales and Marketing for Mad Catz Global Limited commented:

We’re pleased to be in a position to bring our new Mad Catz Global range to Japan with the help of Hirose Musen Denki. From the overwhelming response we have received over the last 18 months, we know well that there is a significant demand for our products in Japan and believe that expansion across the region represents a significant milestone in our continuing story.

Additional information available at: www.madcatz.com

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